Many design companies, like us here at HL Studios, come from a print or web-based background and have had to do some serious upgrading (of software, equipment and especially skills) to keep up with the multitude of digital devices available on the market today. Designing for these devices is quite complex, as each device has different characteristics that impact on the user experience.
Every digital project we undertake has different problems to overcome. In an ideal world we would start from a blank document and produce content for a single digital format, but as no single job is the same we frequently find ourselves dealing with legacy print documents that are required in multiple formats for multi-channel publishing. This situation is unlikely to change anytime soon and may never merge into a single universal standard.
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