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When was the last time you looked at your website from your smart phone or iPad?
You might be surprised to learn that the layout, the graphics and the design are not showing up correctly because desktop websites were not created to be seen on a mobile device. Websites that have not been designed with a smart phones and iPads in mind, are usually not compatible with a mobile device and will in all likelihood appear smaller than you anticipated, contain much larger images and be hard for clients to read.
What you may ask is the difference between having a desktop website and a mobile website? The answer is simple. When a visitor tries to reach your website on their smart phone, if it’s not user-friendly, it may show up distorted and difficult to navigate, which of course can’t be good for business.